For example, Workfront’s automation features integrate with Adobe Marketo to give stakeholders the ability to know exactly what every campaign will cost before it’s launched and to use Workfront to foster cross-functional collaboration.
Terry Kavanaugh, Managing Director at Technology Holdings commented, "Adobe is leveraging its recent acquisition of Workfront to improve customer and employee experiences across its entire marketing technology stack, including Creative Cloud and Experience Cloud, as well integrating with non-Adobe platforms like Workday, Salesforce and SAP. The transaction builds upon IBM's long-term relationship with Adobe and gives IBM deeper domain expertise to support marketers who are embracing digital transformation. The Rego team being acquired by IBM has deep experience and expertise in delivering end-to-end Workfront services, from strategy formulation to implementation to management and support to Fortune 500 companies. "Reinvention with cloud and AI is happening at an unprecedented scale and pace, and enterprise marketing is no exception," said Mark Foster, Senior Vice President of IBM Consulting, "The ongoing investments IBM is making in consulting services with acquisitions like this one cement IBM as the partner of choice that clients turn to for their digital business transformation."Ī leading Adobe Workfront partner, Rego has been recognized as a Workfront Partner of the year for the past two years. Rego's Workfront team will join the rapidly growing Adobe practice within IBM iX, the customer and experience transformation group of IBM Consulting. The acquisition will allow IBM to expand its Adobe service offering to meet the rising client demand for experience-led business transformation backed by intelligent workflows.
Rego is a leading provider of work and project management solutions and the acquisition brings IBM expertise around automating marketing workflows for enterprise clients. Technology Holdings is pleased to announce that it has acted as the exclusive sell-side advisor to Rego Consulting on the sale of its Adobe Workfront consulting business and related assets to IBM.
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